Montirex Find Your Rhythm global sportswear campaign, featuring MMA athletes Leon Edwards
Montirex Find Your Rhythm global sportswear campaign, featuring MMA athletes Leon Edwards UFC and Fabian Edwards, photographed on location in Birmingham.
Combining commercial sportswear advertising photography with an instinctive, documentary-led approach, the campaign captures authentic training, athletic movement and the moments surrounding elite sport. Using direct flash, slow shutter speeds and natural interactions, I create energetic, culturally connected imagery for sportswear, performance and lifestyle brands looking for something beyond traditional sports photography.
Daniel Allison — commercial sportswear, lifestyle and advertising campaign photographer working across Manchester, London and the whole of the UK.