Eastpak Streetwear Campaign | London Southbank

Model wearing Eastpak streetwear photographed on location at London Southbank during a commercial lifestyle campaign.
Eastpak lifestyle campaign photographed around London's Southbank using real urban locations and natural movement.
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Streetwear and lifestyle campaign photography for Eastpak, shot around London's Southbank using the city itself as part of the visual language.

Working with a lightweight setup allows me to move quickly through real locations, reacting to people, architecture, movement and unexpected moments rather than controlling every element of the frame.

This documentary-led approach brings the spontaneity of street photography into a commercial environment, creating authentic lifestyle imagery that still works clearly for the brand.

Daniel Allison photographs commercial fashion, streetwear and lifestyle campaigns for brands and creative agencies across London, Manchester, the UK and internationally.