Dr. Martens Street Fashion & Youth Culture Campaign

Dr. Martens youth culture campaign photography featuring two models with vinyl records in an independent record shop.
Dr. Martens commercial lifestyle campaign photographed with direct flash and slow-shutter movement in a record shop.
Two models wearing Dr. Martens boots browsing vinyl records during a documentary-style fashion campaign shoot.
Dr. Martens lifestyle campaign portrait featuring black boots and youth culture styling inside a record shop.
Dr. Martens street fashion campaign showing two women wearing black boots in a record shop, photographed by Daniel Allison.
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Commercial fashion and youth culture photography for Dr. Martens, photographed using my documentary-led, run-and-gun approach. Working instinctively with real locations, direct flash and movement, the shoot combines street fashion, lifestyle and authentic youth culture to create campaign imagery that feels spontaneous rather than over-produced.